๐ Michael: I would agree. And I think you could probably lump up a lot of marketing speak in general as tricks. To what you're saying, basically if you've got a product that actually delivers value to the end-user, then you don't really need to use the tricks.
For example NLP. Utilizing anchor words, to try to incite emotions within somebody to get them, to buy your product on more of an impulse, rather than on a full evaluation of your product. And if it's actually what they need.
๐ Leo: I like that you're speaking to NLP. There's a belief that in order to sell, you have to go in the direction of lying and, there are different ways people can lie.
To me, if you're trying to get somebody to feel an inauthentic feeling then you might as well be lying. It's really not that different. Apple is a great company.
When I look at how they're selling their products, they get people excited about the idea that they actually build something cool. And then they explain, how is this product going to help you do what you want to do.
Content Restricted To Members
About Author