The user is the hero. They tell you how you're going to use their products to do something really badass. You can't do that if you don't have a good product.
The car sells itself. It actually does what you would want it to do. At that point tricks become unnecessary.
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@jazzy1022 I 100% percent agree when the tactics are completely dishonest, and straight up FRAUD. Fraud is not a business, marketing, or advertising tactic. It’s criminal, and businesses should be held accountable. And @machla yeah, tricking customers will backfire because the business out the gate isn’t credible, and will be labeled as a scammy company.
Catchy title. Trickery in marketing is a bit of a fine line, right? Because let’s say you’re starting a new business, but you know nothing about marketing and how to bring in sales. When you surf the web for answers, it’s a lot of articles about the top “tricks” in marketing, digital marketing tricks, psychological marketing tricks and so on. The articles themselves can be a bit of a trick as a lot of times they attempt to sale a course. I agree that if you have a good product that the end user needs, you don’t need to use any tricks to sale.
Really great way to pull back the veil on influencer marketing. It can be pretty disgusting when you know the tactics used, and see them implemented where most people have no idea!
Working in the media and in marketing, I've seen these tactics many times. Knowingly promising more than you can deliver to your clients...it usually backfires. Depending on the industry that you work in, there are always some forms of accountability and ways of tracking our products' actual performance. There could be some circumstances where the product fails; but if you know from the beginning that your product is offering more than you can deliver...not only is that dishonest. It is considered FRAUD. You could be sued and even brought up on charges.
Tricking customers into buying your products will definitely backfire in the future. Honesty with customers and a great sales pitch is the best way to market. You want to draw people in and be able to I have a successful trustworthy business.
I was very interested in reading this article mainly because the title really drew me in. As a person who recently started a small business a couple years ago one of the things I struggle with is prices. This article really helped me because I don’t want to lure people in by treating them like they’re stupid by saying you know I’m going to have a big sale or liquidation sale. I really want them to know that the things that I create and make are pretty cool and unique and one-of-a-kind and that’s the reason I have my prices the way they are and these are things that will be good quality and some thing that the family would actually benefit from and they would enjoy for years to come because of how I made them. Thanks for giving me some confidence that I’m doing the right thing and treating my customers like family instead of like they’re stupid.
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