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Overcoming Adversity: Keyontae Johnson's Inspiring Journey to the NBA and eToro's Basketball Sponsorship

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Keyontae Johnson's Path to the NBA

Despite being drafted late in the second round of the 2023 NBA Draft, Keyontae Johnson's adversity proves he shouldn’t be counted out at the next level.

Johnson collapsed on the court due to a heart condition during his junior season with the Florida Gators, jeopardizing his basketball career.

Opting to decline a $5 million insurance payout, Johnson pushed forward to pursue his dream of playing in the NBA.

After transferring to Kansas State, Johnson resumed his basketball career and showcased his skills, leading the team to a deep tournament run.

With his versatile skillset and build, Johnson is a perfect fit for the Oklahoma City Thunder's positionless style of play.

eToro's First Basketball Sponsorship with Baskonia

eToro has entered the world of basketball as the official sponsor of Spanish club Baskonia, marking their first foray into the sport.

Through the partnership, eToro's branding will be displayed on Baskonia's players' uniforms, LED boards, banners, and promoted on social networks and fan forums.

This sponsorship demonstrates eToro's commitment to expanding their reach, raising awareness about investing, and promoting shared knowledge.

In addition to basketball, eToro has sponsored teams in various sports leagues, including the English Premier League, German Bundesliga, Italian Serie A, and Rugby Australia.

Tali Salomon, eToro’s Regional Manager for Iberia and Latin America, expressed excitement about the partnership, highlighting the alignment between sports fans' sense of community and eToro's social features as a trading and investment platform.

References

Nick Crain, Contributor. (June 27, 2023). Overcoming Adversity: Thunder Rookie Keyontae Johnson’s Path To The NBA Goes Beyond Basketball. www.forbes.com.
Solomon Oladipupo. (June 26, 2023). eToro Seals First Basketball Sponsorship with Spanish Club Baskonia. www.financemagnates.com.

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