MMA and Esports: A Look at Growth and Collaboration

MMA Continues to Grow in Popularity

MMA is one of the fastest-growing sports in the world, with a global audience of millions of fans. The Professional Fighters League (PFL) is one of the leading organizations in MMA, and it is experiencing impressive growth in viewership and engagement. According to PFL founder and chairman Donn Davis, the organization is up by 45% this year and is the fastest-growing league in the United States and globally.

Davis attributes PFL's success to its focus on creating an entertaining and informative broadcast that appeals to both diehard MMA fans and new fans. He also emphasizes the importance of offering fighters attractive compensation for their efforts, which is key to running a successful business. PFL's broadcast offers more data, analytics, and information for diehard MMA fans, while also offering a way for new fans to understand the sport.

MMA is also seeing growth in the signing of new talent, such as former UFC Heavyweight Champion Francis Ngannou, who recently signed with PFL. Ngannou's deal with PFL was negotiated based on his desire to explore boxing, be involved with leadership and fighter growth, and be paid his market value. Ngannou's impact on MMA is being compared to LeBron James' impact on basketball, as he is showing other fighters that they have a choice and can control their own careers.

Esports Continues to Gain Mainstream Acceptance

Esports is another rapidly growing area of the sports industry, with a global audience that is expected to surpass 600 million by 2023. Esports has gained mainstream acceptance in recent years, with major companies and organizations investing in the industry. The International Olympic Committee even recognized esports as a sport in 2017.

Esports has also seen significant growth in terms of viewership and revenue. The League of Legends World Championship, for example, had a peak viewership of 44 million in 2020 and generated over $100 million in revenue. Esports also offers unique opportunities for collaboration with other sports, such as MMA.

One recent example of collaboration between MMA and esports is the partnership between the PFL and esports platform The partnership allows PFL fans to engage with the league and earn rewards through a blockchain-based platform. The partnership is aimed at enhancing fan engagement and creating new revenue streams for the league.

Collaboration Between MMA and Esports Offers Exciting Opportunities

The collaboration between MMA and esports is still in its early stages, but the potential for growth and mutual benefit is significant. MMA organizations can leverage the popularity of esports to reach new audiences and enhance fan engagement. Esports organizations can benefit from partnerships with established sports organizations like the PFL.

Collaboration can take many forms, such as joint events, sponsorships, and merchandise collaborations. The PFL's partnership with is a good example of how blockchain technology can be used to create new revenue streams and enhance fan engagement. As both MMA and esports continue to grow, we can expect to see more exciting collaborations between the two industries.

The sports industry is evolving rapidly, and the growth of MMA and esports is a testament to the industry's potential. As new technologies emerge and fan expectations change, sports organizations must adapt to stay relevant and engaged with their audiences.

Collaboration between different sports and industries is one way to create new opportunities and enhance fan engagement. The collaboration between MMA and esports is just one example of how two seemingly different industries can come together to create something new and exciting.

As the sports industry continues to evolve, we can expect to see more innovative collaborations and partnerships emerge. The future of sports is bright, and we can all look forward to the exciting developments to come.


Brian Mazique, Contributor. (June 24, 2023). PFL Founder Talks Growth, Likens Francis Ngannou To The LeBron James Of MMA. (June 24, 2023). Eduard Folayang Establishes Lions Nation MMA With Ex-Team Lakay Members.

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