The campaign began with a sapling planting ceremony at Pioneer One Honda in Noida, Uttar Pradesh. The ceremony was led by Yogesh Mathur, Director of Sales & Marketing, and Takeshi Kobayashi, Director of Sales & Marketing, along with other senior delegates from HMSI.

HMSI is actively inspiring individuals to make conscious decisions that decrease their plastic consumption. The company acknowledges the environmental risks posed by single-use plastics to our oceans, wildlife, and overall ecosystem.

Yogesh Mathur, Director of Sales & Marketing at HMSI, highlights the significant environmental threat posed by plastic pollution. He emphasizes the need for prompt action and expresses the company's dedication to minimizing plastic use and advocating for sustainable alternatives.