Hennessy, the world's leading cognac brand, and legendary rapper Nas have collaborated on a limited-edition bottle called 'HenNASsy' to commemorate hip-hop's 50th anniversary. The bottle will be revealed on July 20, 2023.
Paying homage to hip-hop culture, the 'HenNASsy' bottle will feature special design elements and include a note and signature from Nas, who has been a longtime ambassador for the brand.
Hennessy's support for hip-hop luminaries, including Nas, spans over a decade, making this collaboration a fitting tribute to the genre's influence and legacy.
The 'HenNASsy' bottle launch is part of Hennessy's Rep Yours campaign, which includes an AI-assisted fan experience called AI.bum Covers. This feature allows fans to turn their selfies into personalized album covers that reflect the scope and history of hip-hop.
On August 11, the official 50th anniversary of hip-hop, Hennessy will launch multiple activations in various U.S. markets, partnering with ambassadors to honor the day and celebrate the culture in different regions and cities.
To stay updated on the impending release of 'HenNASsy' and other Hennessy news, visit the brand's official website.
A&E Networks has announced an exciting new series titled 'Hip Hop Treasures,' which will be hosted by rap icons LL Cool J and Ice-T. The show will explore the world of hip-hop memorabilia.
In each episode, LL Cool J and Ice-T will collaborate with museum curators and field collectors to share the stories behind priceless memorabilia and artifacts, shedding light on hip-hop's greatest moments.
The show is a result of an exclusive partnership between A&E Networks, the Universal Hip Hop Museum, and LL Cool J's Rock the Bells. The first episode will feature iconic items such as Flavor Flav's clock necklaces, The Notorious B.I.G.'s jersey from the 'Juicy' video, DMX's car with Aaliyah's picture airbrushed on the hood, and Shock G's Humpty Hump nose and glasses.
All the memorabilia showcased in 'Hip Hop Treasures' will eventually find a home at the Universal Hip Hop Museum, located in The Bronx. The museum, set to open its doors to the public in 2024, aims to house the most extensive collection of hip-hop artifacts in the world.
Mark your calendars for the premiere of 'Hip Hop Treasures' on A&E Network at 10 p.m. ET on August 12, 2023. Additionally, the show will be available for on-demand streaming through the A&E app.
Get ready to dive deep into hip-hop history and discover the incredible stories behind the culture's iconic memorabilia.