MusiCares Launches Humans of Hip Hop Program to Provide Tailored Resources to the Hip Hop Community

MusiCares Launches Humans of Hip Hop Program

MusiCares has announced the launch of the Humans of Hip Hop program, which aims to provide tailored resources to the hip hop community nationwide, with a specific focus on eight key cities.

The program is designed to offer bespoke services tailored to the needs of the hip hop community, with the aim of fostering long-term relationships with the community.

The Humans of Hip Hop program will take three years to bring programming to key cities. MusiCares hopes to learn from the hip hop and Black music community to ensure a more comprehensive understanding of the needs of these professionals.

The program will add a full-time project lead for Humans of Hip Hop to serve as the day-to-day focal point for building inroads and maintaining partnerships with the hip hop community.

The Humans of Hip Hop program is made possible with the generous support of sponsors, including ticket marketplace Vivid Seats as the Supporting Partner.

MusiCares is thankful to our sponsors and artist advocates for their support in creating meaningful services driven by leaders and advocates of hip hop.

Ovrkast Releases New Song TBH! and Music Video

Ovrkast, the Oakland-based hip hop artist, has released a new song called TBH! along with its music video directed by Cedric Crisologo and Dakota Lim.

The song explores Ovrkast's feelings and thoughts, expressing uncertainty and confusion about his place in the world.

The music video for TBH! features Ovrkast in different settings, including walking on the streets and sitting on a couch. The video is shot beautifully, with good use of light and shadow, adding to the overall atmosphere of the song.

The lyrics of TBH! are introspective and honest, reflecting on Ovrkast's inner turmoil and struggles.

Directed by Cedric Crisologo and Dakota Lim, the music video for TBH! is a visual representation of the song's themes and feelings. The video is well-produced and adds to the overall impact of the song.

Ovrkast is an artist to watch in the hip hop scene, and TBH! is a great addition to his growing body of work. The song and music video are a testament to his talent and potential as a musician.


Music Connection. (June 22, 2023). Musicares® Launches Humans of Hip Hop.
Genius. (June 22, 2023). to be honest.. @ovrkast7118 is really that guy. #ovrkast #oakland #hiphop #music. .

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