The Journey of Catherine Tabor: Overcoming Rejection, Building a Company, and Prioritizing Employee Engagement

Building a Company that Adapts to Changing Technology Trends

Catherine Tabor understands the importance of building a company that can adapt to the ever-changing technology landscape. In the fast-paced tech industry, fluidity and flexibility are key to staying ahead.

Tabor shared her experiences of navigating technological shifts over the past decade and how Sparkfly has managed to stay relevant. Continuous learning and staying updated with the latest advancements are crucial in providing valuable solutions to clients.

Her ability to adapt and innovate has been instrumental in securing notable customers for Sparkfly, demonstrating the magic of a company that evolves with the times.

Overcoming Rejection: Venture Capitalists and the Road to Success

Despite landing notable customers, Catherine Tabor faced rejection from venture capitalists. Their failure to recognize the potential of her business model didn't deter her.

Tabor's experience serves as a reminder that success is not solely determined by the approval of VCs. Entrepreneurs should remain resilient in the face of rejection and focus on building a strong customer base.

By proving the value of their product or service, founders can find their own path to success, even if it means deviating from the traditional fairytale narrative.

Leadership Style: Importance of 1:1 Meetings with Employees

Catherine Tabor's unique leadership style revolves around regular 1:1 meetings with every employee. These individual meetings provide an opportunity to connect on a deeper level, understand concerns, and foster a positive work environment.

By prioritizing these meetings, Tabor ensures open communication within her company. This approach enhances employee satisfaction, productivity, and overall company success.

In a world where leadership is often associated with fantasy tales, Tabor's emphasis on genuine connection brings a touch of magic to the workplace.

The Journey of Catherine Tabor: Challenges and Triumphs

Catherine Tabor's journey as the founder and CEO of Sparkfly showcases the challenges faced by entrepreneurs in the tech industry. Her ability to adapt to changing technology trends, overcome rejection from venture capitalists, and prioritize employee engagement has contributed to the success of her company.

Her story serves as an inspiration for other founders, emphasizing the importance of perseverance, innovation, and strong leadership.

In a world that sometimes feels like Alice in Wonderland, Tabor's journey reminds us that with determination and resilience, one can create their own fairytale ending.

Connect with Catherine Tabor and Found

Connect with Catherine Tabor, the founder and CEO of Sparkfly, to learn more about her journey and insights into entrepreneurship.

Subscribe to Found, where you can hear more stories from founders like Catherine Tabor each week.

Connect with Found on Twitter and Instagram, or reach out via email at


Rebecca Szkutak. (July 18, 2023). What to do when customers say yes but VCs say no with Catherine Tabor from Sparkly.

Content Restricted To Members