While the device may not immediately become mass-market due to limited use cases and a high price point, its user-centric design and vision of the iPhone ecosystem could convince users to invest in the Vision Pro.

Brands should prepare for the future when 'content for Vision' becomes a must-have, which is projected to be two to three years from now.

Apple is expected to launch the platform and mechanism for brands to publish content and experiences designed for the Vision Pro, providing brands an opportunity to gain traction quickly.

With existing content producer relationships like its partnership with Disney, Apple has a head start in creating content for the Vision Pro.

Even though widespread adoption may still be a few years away, it is crucial for brands and agencies to start creating experiences designed specifically for the Vision Pro.

Teams with Xcode and immersive design experience should be sought after to understand the framework and emulator of the Vision Pro.

Familiarity with Apple development and approval cycles will be key for fast movers, as the Vision Pro heavily relies on the Apple ecosystem.

Large agencies and brands should consider reaching out to Apple directly to explore partnership opportunities and gain early access to the Vision Pro kit.

Creative teams should also explore existing brand experiences that can seamlessly transition into augmented reality while developing new ideas to leverage the Vision Pro's capabilities.

In just a few years, we may find ourselves experiencing articles like this in augmented reality, immersing readers in a world of magic and fantasy.