Exploring the Potential of Apple's Vision Pro in Augmented Reality

Short Versus Long-Term Expectations

The launch of Apple's Vision Pro has opened up new possibilities for brand experiences, interactions, and branded content consumption.

While the device may not immediately become mass-market due to limited use cases and a high price point, its user-centric design and vision of the iPhone ecosystem could convince users to invest in the Vision Pro.

Brands should prepare for the future when 'content for Vision' becomes a must-have, which is projected to be two to three years from now.

Apple is expected to launch the platform and mechanism for brands to publish content and experiences designed for the Vision Pro, providing brands an opportunity to gain traction quickly.

With existing content producer relationships like its partnership with Disney, Apple has a head start in creating content for the Vision Pro.

Start Preparing Brand Experiences

Even though widespread adoption may still be a few years away, it is crucial for brands and agencies to start creating experiences designed specifically for the Vision Pro.

Teams with Xcode and immersive design experience should be sought after to understand the framework and emulator of the Vision Pro.

Familiarity with Apple development and approval cycles will be key for fast movers, as the Vision Pro heavily relies on the Apple ecosystem.

Large agencies and brands should consider reaching out to Apple directly to explore partnership opportunities and gain early access to the Vision Pro kit.

Creative teams should also explore existing brand experiences that can seamlessly transition into augmented reality while developing new ideas to leverage the Vision Pro's capabilities.

The Future of Augmented Reality

Apple's Vision Pro has created a sense of excitement among brands, despite it still being early days in the world of augmented reality.

The possibilities for brand experiences, interactions, and content consumption in augmented reality are vast and offer a glimpse into a future where technology and fantasy merge.

In just a few years, we may find ourselves experiencing articles like this in augmented reality, immersing readers in a world of magic and fantasy.

The Vision Pro is leading the way in shaping the future of augmented reality and brands should start exploring its potential to stay ahead in this rapidly evolving landscape.


Marc Maleh, Forbes Councils Member. (July 18, 2023). How Brands And Agencies Can Start Discussions About Apple Vision Pro. www.forbes.com.

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