With a team of experts in anime and the Godzilla brand, as well as specialists in merchandising, buying, and fashion, the in-house operation aims to generate $100 million in revenue within a few years.

The launch dates for the e-commerce sites have not been specified but are expected to be unveiled this summer.

The global anime market is projected to exceed $50 billion by 2030, with merchandising playing a critical role in its success.

In 2022, approximately 28% of the sector's revenue came from merchandising, highlighting the significant demand for anime-related products.

Toho International recognizes that anime fans have a strong appetite for merchandise, and there is a scarcity of retailers in the U.S. offering a wide selection of officially licensed Japanese merchandise.

The company plans to bridge this gap by working directly with partners in the U.S. and Japan to bring a diverse range of goods to satisfy the demand of anime fans.

Attention to detail, language, and aesthetics is crucial in catering to the preferences of dedicated anime fans.

The iiZO platform, which roughly translates to 'Yeah' in Japanese, will feature merchandise from the Toho Animation portfolio as well as third-party content.

The platform aims to provide a comprehensive e-commerce experience for anime fans, offering a wide variety of merchandise.

Toho International recognizes the potential for cross-promotion between the Godzilla and anime fanbases, and plans to expose both groups to each other's content.

iiZO aims to deliver an extensive selection of officially licensed merchandise to cater to the diverse interests of anime enthusiasts.

Fans of the kaiju franchise can expect a more high-end e-commerce experience in the U.S., featuring limited-edition collaborations, original licensed products, and exclusive colorways of fan-favorite items.

Toho International believes that Godzilla deserves its own dedicated platform to provide an immersive experience for fans.

In addition to the launch of the Godzilla store, the company will also relaunch godzilla.com, offering a robust online experience.

The Godzilla fanbase spans across different age groups, from young children to older adults, and Toho International aims to cater to the diverse needs and preferences of this dedicated fandom.

While Kristin Parcell, GM at Toho International, does not disclose specific financial details, the company has ambitious plans for the e-commerce initiatives.

Parcell believes that revenue exceeding $100 million is attainable given the current state of the market, the demand for content, and the overall potential of the Japanese pop culture fandom in North America.

As the popularity of anime continues to grow and the merchandising sector plays a vital role in driving revenue, Toho International aims to capitalize on these opportunities.

The company is optimistic about the future of the e-commerce platforms and the potential for continued growth in the Japanese pop culture market.