As our world becomes increasingly interconnected, beauty standards and cultural norms are evolving. The West's role as a standard-bearer of global aesthetic norms is fading, and Korean beauty standards are becoming more prevalent. Southeast Asian women, in particular, are looking towards Korea for the latest and most advanced beauty products and procedures.
As a result, there is a growing trend of flattening desirable traits into a single 'Pan-Asian face,' favoring a specific East Asian ideal. Furthermore, academics speak of 'neoliberal multiculturalism,' an ideology of global racial formation that devalues a country's native culture in favor of a blending of multiple cultures.
As a result, there is a cosmopolitan mélange of beauty standards that consolidates global 'beautiful' ideals such as K-beauty, Bollywood, Hollywood, and Instagram influencers globally. These possibilities of bodily improvement and change are refracted through the social internet, where injections and surgery are sold among the many upgrades available to us in the name of 'progress.'
Hollywood is a pop culture phenomenon that has a significant impact on global culture. As beauty standards and cultural norms continue to evolve, so do the portrayals of people from diverse backgrounds in film and TV. The industry is making strides towards diversity, equity, and inclusion (DE&I) efforts, but progress is slow, with only a 3% increase in diversity among marketing employees between 2018 and 2022.
True transformation lies in leveraging diverse perspectives as a source of imagination and impact. Creating an inclusive work environment is crucial to leveraging the diverse perspectives of a team to create highly innovative campaigns that have a real impact. Learning and embracing the skills to create an inclusive environment can help tackle more complex problems, get more out of relationships, and take teams and clients to new heights.
While diversity is a keyword across the industry, true transformation lies in leveraging diverse perspectives as a source of imagination and impact. Delivering on this promise requires a steadfast commitment to creating an organizational culture that is truly inclusive.
Learning and embracing the skills to create an inclusive environment can help tackle more complex problems, get more out of relationships, and take teams and clients to new heights. Creating an inclusive work environment is crucial to leveraging the diverse perspectives of a team to create highly innovative campaigns that have a real impact.
The marketing industry has been slow in making progress in DE&I efforts. However, creating an inclusive work environment is crucial to leveraging the diverse perspectives of a team to create highly innovative campaigns that have a real impact. The industry must prioritize creating a diverse and inclusive workplace to truly reflect the global cultures it represents.
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