The ongoing strike in Hollywood, now six weeks old, is still centered around AI. Experts suggest that labor unions must adapt their messaging and not be completely against AI, but rather stress the importance of workers in deciding how the technology is used. AI should be marketed as a tool that augments creative work rather than replaces it.

Other industries have successfully fought against AI. The American College of Radiologists created a Data Science Institute to educate its members on the technology's uses and risks, and ensure that doctors are at the center of determining how AI is used. Pilots have also lobbied against airlines that have tried to replace them with automation. Flight industry regulators have expressed concerns about how automation may make pilots more complacent.

Economics professor Daron Acemoglu said executives alone cannot be trusted to make the right decisions regarding how AI is used. Workers' voices are needed to ensure that AI is not used to replace human workers completely, but to augment their work. Labor unions should come to the bargaining table asking for a role in deciding how the technology is used alongside workers.

It is uncertain how the battle between Hollywood and AI will end. While some unions have made strides, companies are willing to replace humans, even though it may provide lower-quality work. This dynamic will require unions to adapt their messaging and stress the importance of workers in deciding how the technology is used alongside them.